In January 2016 Raj launch his own Independent Record Label, Audio Replay, this project was launched to provide independent artists a platform to release their music through the first ever digital record label who give back to artists majority of their income whether that is track sales, royalties plus much more. The services of the label would provide expertise through the PR Agency to help artists increase their visibility to their core fans and to assist with providing a business plan and vision to increase multiple revenue streams.
In November 2021, Xclusive PR was named The Best Nationwide PR and Marketing Agency 2021, this was a very proud moment for Raj who was honoured to receive this award. Raj went onto to say ‘’ This award is not for me but is a recognition for all the hard work my team has done for the agency to get to the level that it is at today’’.